The Control Layer

The Control Layer

From software to systems: the Salesforce strategic shift

Salesforce is giving away the screen to keep the record, the rules and the certainty underneath. Its UK and Ireland chief executive agreed. The seat is still on the price list.

Amer Altaf's avatar
Amer Altaf
Oct 20, 2026

At 09:46 on Thursday 15 October, the screens above the main stage at ExCeL London still read “AIforce World Tour London”. Six days earlier Marc Benioff, chair and chief executive of Salesforce, had p…

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